With regard to the shipping cost, it does give a bit of sticker shock, but I will say, at least in the case of the deluxe starter kit, the package is both bigger and heavier than I had anticipated. When the UPS man showed up at my door and I saw what he had, I definitely thought the shipping made more sense (and I think my wife was wondering what the heck was going on).
If you do pull the trigger, by the time you start placing more orders–kits, ingredients, replacement/supplemental pieces–those will qualify for the flat shipping. If you think about the shipping cost as part of the total cost of the kit, rather than a separate line item, it becomes more palatable. That said, it is still a significant outlay of cash, so you do need to ask yourself why you’re doing this. If your interest is “well, home brewing would make great beer, cheaper than I can buy it,” that’s true, but it will take a while for that to happen. If your thought is “I am interested in this hobby,” then you just need to decide if the costs associated are worth it. Most hobbies cost some money, so you need to keep that in mind.
If you are unsure if you are going to like it, you may want to start with a one gallon kit, either here, or elsewhere (you can probably find some in stores, so shipping wouldn’t be an issue). I did that, and that’s what convinced me to pull the trigger. Yes, it does mean that I’ve now paid for a 1 gallon in addition to everything else, but I do still brew 1 gallon batches, mostly if I am trying to experiment with something that I might move to 5 gallons later.
The other thing is, most brewers, including NB, run promos pretty often. So definitely get on email lists. Deleting an email is easy, but getting lots of email can save you lots of $. I was going back and forth on which setup I wanted, and literally when I had the starter kit in my cart, I got an email offering 20% off of one item. So I immediately changed course and upgraded to the deluxe.