This is the right OxiClean to use for cleaning homebrew equipment. While I use PBW for cleaning my equipment, I use this all the time for de-labeling bottles and it works great.
I’ve been using the Walmart off-brand called Sun Oxygen Cleanser. It does the trick. However, I’m finding that when I use it with the water in my new place, it leaves a filmy deposit on my bottles and stuff. My water has a ton of iron and manganese in it, so that could be the problem.
I don’t remember the exact brand, it might have been walmart’s, but some years ago I had a problem with a white deposit left on bottles. It went away when I switched brands.