Beerocity - Get a new beer recipe every month

Northern Brewer General
1

Hi, my name is Shane Burkhart and I am creating a service called Beerocity that will send you the ingredients for a unique beer every month. Right now I am trying to gauge interest in the service and would love to get feedback from you guys.

The website is http://beerocity.net

Would love for some feedback!

Thanks!

2

Sounds like a cool idea. Check your private messages here.

3

So, Columbia House Record Club for homebrew?

If you’re polling interest, I’d have to say “meh.” I like something in just about every style, and still the concept of just letting someone else choose for me makes me nervous. Is there a choice each month? Is there an opt-out for unappealing recipes?

The price/quality would have to be a significant value proposition over choose-for-yourself homebrew kit sellers. NB gets me whatever I am in the mood for, usually under a week.

Columbia House started in the 1950’s when rural access to record stores was less convenient than mail-order. Sears, and Penny’s also did huge mail-order business. Those business models went extinct with the internet. Mail-order catalogs evolved into web sites. I order regularly from NB because they are more convenient than driving 25min to the closest LHBS, that may-or-may-not have what I need.

Jelly-of-month memberships are usually gifted, but an annual beer-kit membership would be roughy $360 assuming an average $30 kit price each month. Who would gift that?

Given the limited detail available, I say this plan has a steep uphill climb.

4

These guys already do it: http://www.craftbeerclub.com/
It’s an interesting concept to offer seasonally appropriate brews throughout the year. I haven’t personally used this site but I imagine (besides sites like NB et al) they would be your competition.

5

Midwest has been doing this for as long as I can remember, They also tell you what each kit is for the year

http://www.midwestsupplies.com/all-ale- ... -club.html

I wouldn’t consider such a service. I don’t brew on a consistent schedule and I buy in bulk so I can brew whatever my current whim might be.

6

[quote=“Mabus”]These guys already do it: http://www.craftbeerclub.com/
It’s an interesting concept to offer seasonally appropriate brews throughout the year. I haven’t personally used this site but I imagine (besides sites like NB et al) they would be your competition.[/quote]
Actually, they send you 12 or 24 bottles of 4 different beers each month, which sounds awesome. Given 4 varieties each month, you would have to like something. I have a friend who gets bottles delivered each month, although I’m not sure if it’s the same or different club. He’s been happy with it.

OP speaks to a 3 or 5 gallon recipe kit per month.