Why is it so hard to make a TV show about beer and brewing?
Last night, I watched “Beerland” on the Viceland TV channel. Apparently, it’s a gal going around the country and tasting homebrew, to put together a competition for the best homebrewer around. It could be interesting, but it was kind of awful.
First, I have no idea where they found the host. No charisma at all, and not really any real gravitas to make me care about her opinion. You either need someone fun enough to pay attention to, or serious enough to take their opinion seriously. This host was neither.
Second, you could do some interesting things showing various homebrewers and their equipment, processes, etc. Almost none of that. One guy talked about Neomexicanus hops, which was interesting, but they didn’t even get into extract vs all grain, recipe design, etc. I guess it was more important to show what parties they attend than how they make beer.
Is it really that hard to make a good TV show about beer? Anybody ever see one that was worthwhile?
