The most interesting factoid to me was that 40% of the beer sold in Portland is made in Oregon, which means craft beer as there are no BMC style breweries in Oregon since Blitz-Weinhard closed some years ago.
Imagine if at some point the entire country started matching that percentage!
Not sure that it would be “craft” any more if 40% of Americans would drink it - you’d have to dumb it down to get most Texans to like it and that probably applies for just about every state between the left and right coasts and south of the Mason-Dixon line (and some to the north of it as well).
+1 to this. All of my family is still in Louisiana, and I’ve pretty much given up on shipping brews to them. Turns out they don’t like all those “dark, heavy beers”.
:lol: I work at a place called “The Alehouse” and you have no idea how many people stroll in there, sit down, take one look at our 12 rotating taps (which are generally awesome beers IMO), and say, “Do you have any REAL beers?”
I live in NJ just outside of Philadelphia. I consider myself very lucky to live in this area. The craft beer scene around here is top notch. The first week of June every year is ‘Philly Beer Week’ with just endless amounts of beer related things going on for about 10 days including tap take overs, meet and greet with brewery owners and head brewers, special tasting events, beer dinners, it just goes on and on.
But… there is a new place that just opened a few months ago. It’s a chain from the Florida area. They boast having “more than 75 beers”. Here’s that tap list:
Amstel Light
Bass Ale
Blue Moon Belgian White
Blue Moon Seasonal
Bud Light
Budweiser
Coors Light
Dos Equis Lager
Drifter
Foster’s
Guinness Draught
Harp
Heineken
Icehouse
Killian’s Red
Landshark Lager
Leinenkugel’s Sunset Wheat
Long Hammer
Magic Hat
Modelo Especial
MGD
Michelob Ultra
Miller High Life
Miller Lite
Newcastle Brown
Peroni
Rogue Dead Guy
Samuel Adams Boston Lager
Samuel Adams Seasonal
Sea Dog Blue Paw
Shipyard Export Ale
Smithwick’s
Stella Artois
Yuengling Lager
And the bottle list is worse. Ok, there are maybe 3 good beers on that tap list (most of which were not there when they opened, so maybe they’re coming around), but I don’t need a list of 75 mediocre to bad beers to impress me. How about just 10-15 good craft beers???
I’d also like to mention there are many fantastic breweries in the area that are NOT represented on this tap list including Dogfish Head, Yards, Slyfox, Manayunk, Victory, Flying Fish, Flying Dog, Troegs, Stoudts, etc… there are others as well.
Its pretty bad here in small town MO too, although there are a couple of liquor stores that have a halfway decent selection now. St Louis is booming with craft beer, they’re a real oasis in the desert.
I suppose if that many Americans were drinking craft beer, we’d be England, Germany or Belgium. For some folks this will never be their thing because their tastes don’t run that way or it will be cost prohibitive. Nevertheless, I think we are going to continue to see this market growing in all parts of the country as more and more people are exposed and they are encouraged by friends and family to get over their prejudices and give craft beer a try. I’m sure that at one point most Americans didn’t “like” Mexican food before they really gave it a try.
Isn’t Full Sail contract brewing Henry’s for Miller? Regardless, I support Oregon brewing, especially my own. :cheers: [/quote]
You could be right. I just assumed since the old brewery shut down and became a centerpiece of the Pearl District redevelopment that no one else in Oregon had that capacity. I thik I sort of knew that somebody was still brewing Henry’s but I haven’t seen it in a long time, probably because I never make it to that section of the beer case. When I am in the mood for American lager, I usually just go with PBR.
[quote=“dobe12”]I live in NJ just outside of Philadelphia. I consider myself very lucky to live in this area. The craft beer scene around here is top notch. The first week of June every year is ‘Philly Beer Week’ with just endless amounts of beer related things going on for about 10 days including tap take overs, meet and greet with brewery owners and head brewers, special tasting events, beer dinners, it just goes on and on.
But… there is a new place that just opened a few months ago. It’s a chain from the Florida area. They boast having “more than 75 beers”. Here’s that tap list:
Amstel Light
Bass Ale
Blue Moon Belgian White
Blue Moon Seasonal
Bud Light
Budweiser
Coors Light
Dos Equis Lager
Drifter
Foster’s
Guinness Draught
Harp
Heineken
Icehouse
Killian’s Red
Landshark Lager
Leinenkugel’s Sunset Wheat
Long Hammer
Magic Hat
Modelo Especial
MGD
Michelob Ultra
Miller High Life
Miller Lite
Newcastle Brown
Peroni
Rogue Dead Guy
Samuel Adams Boston Lager
Samuel Adams Seasonal
Sea Dog Blue Paw
Shipyard Export Ale
Smithwick’s
Stella Artois
Yuengling Lager
And the bottle list is worse. Ok, there are maybe 3 good beers on that tap list (most of which were not there when they opened, so maybe they’re coming around), but I don’t need a list of 75 mediocre to bad beers to impress me. How about just 10-15 good craft beers???
I’d also like to mention there are many fantastic breweries in the area that are NOT represented on this tap list including Dogfish Head, Yards, Slyfox, Manayunk, Victory, Flying Fish, Flying Dog, Troegs, Stoudts, etc… there are others as well.
Ale house my a$$![/quote]
Reminds me of Old Chicago and their beer tour. $50 of beer and all I get is this lousy tee-shirt?
I feel very fortunate that I have a 25 year old son and his many friends that truly enjoy “my” craft beer. Yea it costs me a little to keep them satisfied, but they often drink better beer than I used to and are actually pretty good at giving honest feedback. I am pretty lucky that “most” restaurants I go to in the areas around my work and home have a decent supply of good craft beers.
Where do y’all see the craft beer industry in the future? 10 years from now. Its growing like crazy now, even in a bad economy. There’s small breweries popping up every where. Can we support all these new small brewers? Is this just a fad that will go away in a few years? I dont think so. For me, the cool thing about craft beer is that there IS so much of it. The more the better. The big thing in this area right now is the whole local thing and supporting our farmers. Eating and drinking local. I dont see that as a fad either. As people become more informed about the things they are consuming its just going to grow. I think in these economically bad times its awesome that craft beer is exploding the way it is. So 40% drinking craft beer seems likely to me in the future. And shadetree said that if that was the case it wouldnt be craft beer anymore. But I think it will because it wont be just the breweries we have now going huge, it’ll be 10 times more small breweries than we have now still making great beer.
[quote=“RiverStreet”]… it’ll be 10 times more small breweries than we have now still making great beer.[/quote]That’s not what I meant - I think that in order to get 40% of beer drinkers to buy from “craft” brewers, they’ll have to dumb down their products to the point that we would no longer recognize it as craft beer, it would be too close to BMC-type.
I hoped you wouldnt take that the wrong way. That was by no means any disrespect toward you. Maybe youre right, but i hope not. Thanks shade for the reply.
I was listening to the Sunday Session awhile back and the fellow from Sierra Nevada mentioned that they are expecting a 50% market growth of craft beers in the next 5 years. That will take lots of new breweries and expansion of the current ones to meet demand.
A lot are saying that the US is experiencing a rennaisance in the beer industry. But like all good things this too will come to an end…either the market will become too saturated with new breweries or market factors (cost of brewing these exceptional beers) will bring it back down to “reasonable” market share. Will I ever go back to BMC? Heck no…I will continue to brew my own (even as bad as they sometimes may come out) long before I resort to buying a BMC. I hope that I can someday move into one of those brewing jobs…I think it would be way more fun doing what you love then the normal blah 9-5. So I say bring it on craft breweries, maybe my dream job is not too far in the near future!
[quote=“RiverStreet”]I hoped you wouldnt take that the wrong way. That was by no means any disrespect toward you. Maybe youre right, but i hope not.[/quote]Not at all, just making sure you understood what I meant - I dont believe that craft beer is luring too many people away from BMC; rather, I think craft beer is making new customers for beer in general. Could be wrong, but I haven’t seen anything about BMC selling less, just that they’re market share is shrinking a little, which means to me that the total market for beer is getting bigger.