The above quote was typed with tongue firmly in cheek, but no I really don't care either way whether this 'happens' or not. Its Kimmich's beer, as its Hill's beer, but as soon as art is created, it no longer belongs to the artist, and people are going to call it whatever the H they want. If 'Vermont IPA' helps someone understand what he/she is ordering, I don't see this as a bad thing.
My comment about the train is that this is already happening whether they want it to or not. People are referring to beers as Vermont style IPA. I guess I'm just pointing out that defining styles can be a good thing. When you pick up a Helles, you presumably know what you should be getting.
I do disagree with Kimmich though that its somehow pretentious. When people ordered a beer in Munich back in the day, they knew what they were going to get. The same thing is happening now in Vermont, and that's not pretentious, thats people that love and appreciate something categorizing it, which is natural.