Likely most of you have not even heard of Festabrew. It’s an Ontario made product that is only available in certain regions in the US. But where I am it is how most of us start out in beer making.
Seems like you could steep whatever specialty grains you wanted to customize to a particular style. Or add Belgian sugar/syrup. So while I would never be in the market for this stuff, I can see it having a utility especially in Canada where booze taxes are high. Its why the wine kits are so popular there, in fact that drives the entire wine kit industry.
Definately not far off the mark. I see it as just another household chore in some respects. Like buying groceries or baking muffins.
At the same time it is a good way for people to get into the basic process of fermentation etc.
I was considdering steeping some grain. Could add some dark color to lighter beers for example. Would you have to boil it at all after that, or could you just steep / cool / add back to the whole and ferment?
Hmmmm… They actually make a pretty solid WC IPA once a year. Could steep some carfa II with some chinook?, then dry hop with some Cascade and come out with a CDA perhaps.