Back to Shopping at NorthernBrewer.com

Maillard Malts - what's that?

Anyone know what “Maillard Malts” is? It seems like our host site is using it now, but I’m not really sure what it is…

From our host site:

So does this mean that someone else is bagging their 1-lb bags of grain?

[quote=“larsenj”]Anyone know what “Maillard Malts” is? It seems like our host site is using it now, but I’m not really sure what it is…

From our host site:

So does this mean that someone else is bagging their 1-lb bags of grain?[/quote]

Good question. NB did the same thing on their website that they did in their most recent paper catalog- they put a big page for Maillard Malts, then failed to list any information whatsoever about what they offer or their prices. I just sent NB a feedback message about that. Hopefully they’ll fix that problem quickly.

There’s this copy on one page I found through Google
“Maillard Malts is proud to carry products from Briess Malt and Ingredient Co, in Chilton Wisconsin.”

http://www.northernbrewer.com/shop/brew ... -malt.html

Google also tells me that Maillard Malts is a newly registered trademark by Northern Brewer that hasn’t received final approval

http://trademarks.justia.com/861/10/mai ... 10708.html

[quote=“BrewingRover”]There’s this copy on one page I found through Google
“Maillard Malts is proud to carry products from Briess Malt and Ingredient Co, in Chilton Wisconsin.”

http://www.northernbrewer.com/shop/brew ... -malt.html

Google also tells me that Maillard Malts is a newly registered trademark by Northern Brewer that hasn’t received final approval

http://trademarks.justia.com/861/10/mai ... 10708.html[/quote]

I have to wonder why they would go to the trouble of advertising it if it wasn’t ready for sale. Wouldn’t they just waste a lot of advertising dollars and look really stupid if it fell through?

[quote=“deliusism1”][quote=“BrewingRover”]There’s this copy on one page I found through Google
“Maillard Malts is proud to carry products from Briess Malt and Ingredient Co, in Chilton Wisconsin.”

http://www.northernbrewer.com/shop/brew ... -malt.html

Google also tells me that Maillard Malts is a newly registered trademark by Northern Brewer that hasn’t received final approval

http://trademarks.justia.com/861/10/mai ... 10708.html[/quote]

I have to wonder why they would go to the trouble of advertising it if it wasn’t ready for sale. Wouldn’t they just waste a lot of advertising dollars and look really stupid if it fell through?[/quote]

My most recent order just came through today with a bag of Maillard malts (Belgian Special B). I ordered 2 lb bags of crushed malt. One was their standard ziplock bag and the other was Maillard malts. Maybe they plan on replacing all their malts eventually with this?

[quote=“mattnaik”][quote=“deliusism1”][quote=“BrewingRover”]There’s this copy on one page I found through Google
“Maillard Malts is proud to carry products from Briess Malt and Ingredient Co, in Chilton Wisconsin.”

http://www.northernbrewer.com/shop/brew ... -malt.html

Google also tells me that Maillard Malts is a newly registered trademark by Northern Brewer that hasn’t received final approval

http://trademarks.justia.com/861/10/mai ... 10708.html[/quote]

I have to wonder why they would go to the trouble of advertising it if it wasn’t ready for sale. Wouldn’t they just waste a lot of advertising dollars and look really stupid if it fell through?[/quote]

My most recent order just came through today with a bag of Maillard malts (Belgian Special B). I ordered 2 lb bags of crushed malt. One was their standard ziplock bag and the other was Maillard malts. Maybe they plan on replacing all their malts eventually with this?[/quote]

Interesting. I don’t know what to make of that. Didn’t the website specify a maltster on the grain you ordered, or did it just say something like “Belgian Special B” malt?

Confusing customers is always a great business move. Way to go NB. :roll:

[quote=“deliusism1”]
Interesting. I don’t know what to make of that. Didn’t the website specify a maltster on the grain you ordered, or did it just say something like “Belgian Special B” malt?[/quote]
NB stopped naming the maltster for most of their malts a year or two ago. This is one of the reasons I’ve gone elsewhere for most of my grain purchases.

[quote=“kcbeersnob”]Confusing customers is always a great business move. Way to go NB. :roll:

[quote=“deliusism1”]
Interesting. I don’t know what to make of that. Didn’t the website specify a maltster on the grain you ordered, or did it just say something like “Belgian Special B” malt?[/quote]
NB stopped naming the maltster for most of their malts a year or two ago. This is one of the reasons I’ve gone elsewhere for most of my grain purchases.[/quote]

I’ve asked them and they’ve given me the current maltster but I think I’m going to start going else where also, its a pain. I’ve been loyal to NB because that’s who I started with but I’m more and more questioning why.

I just received my first grain order from NB since they went to the Maillard Malts branded packaging. I like that they include the packaging date on the package. Small touch, but appreciated. Some packages included the maltster name. Even for those that didn’t, the maltster was named on the website when I placed my order.

Also - kudos to NB for super fast cycle-time on the order. Ordered Sunday. Shipped Monday. Received today. Doesn’t get better than that.

Back to Shopping at NorthernBrewer.com