Interesting read on craft beer

Northern Brewer General
1
http://business.time.com/2013/07/23/cra ... pt=hp_bn18

Interesting read both in the article and the discussion posts afterwards.

2

oh god, that is one bad article

3

Here is something the local news station aired a couple months ago. Kinda makes the brewers look irresponsible.

http://www.northlandsnewscenter.com/new ... 81571.html "The dark side of the craft beer craze part 1" http://www.northlandsnewscenter.com/new ... 80221.html "The dark side of the craft beer craze part 2"
4

[quote=“TheNerdyGnome”]Here is something the local news station aired a couple months ago. Kinda makes the brewers look irresponsible.

http://www.northlandsnewscenter.com/new ... 81571.html "The dark side of the craft beer craze part 1" http://www.northlandsnewscenter.com/new ... 80221.html "The dark side of the craft beer craze part 2"[/quote]

Ha that one was just as bad…especially part two where the trooper talks…twice as drunk well no shit Sherlock.
I can’t wait when the high alch trend dies…so tough to find good beer selection under 4 or 5 percent

5

I for one think that was a VERY scientific study that Lt Lemon conducted. :roll:

6

[quote=“Lytnin”]Craft Beer Wants to Be Less Filling, Taste Great | TIME.com

Interesting read both in the article and the discussion posts afterwards.[/quote]

The same trend that happens every year around… Summer.
In December you’ll see an article how craft brewers are endorsing alcoholism with high strength, over the top beers.

I brew and drink lighter bodied beers for summer, also. They’re great on a hot day. :roll:

7

So if you tell Lt. Lemon you’ve only had 4 light beers, will he let you drive away?

8

So if you tell Lt. Lemon you’ve only had 4 light beers, will he let you drive away?[/quote]

I suppose. Wonder if BMC is giving kickbacks to the Minnesota State Patrol for this study…? :stuck_out_tongue:

9

On the piece from Duluth, I really don’t see it as particularly ill-informed or bad journalism. The majority of people reading that newspaper probably don’t spend all their time trolling forums and reading industry insider information, and generally just aren’t as educated about craft beer. I do think that the ‘craft-beer-uneducated/non-indoctrinated’ definitely have a perception that “craft beer has more booze in it”, but I don’t think they always consider the effects it might have on them.

10

I agree. At least with the “craft-beer-uneducated” comment. There are a lot of people out there/here that look at craft beer as “booze” because it has such a higher level of alcohol.

I live near a college town and can attest to the fact that a majority of the college drinkers are out only for the buzz and will drink whatever is cheapest and will still give then that buzz (blitz in many cases) as fast as possible. The only saving grace in this regard for the craft-beer makers and those that enjoy them is the fact that the craft-beers are way out of the college drinker’s (and “beer guzzlers’” in general) price range. Things like flavor, mouth-feel and hops aromas are not what they’re interested in and are unwilling to pay the price for them.

So keep that in mind when you’re at your at your favorite brew-pub and forking over five bucks for that pint of finely made craft-beer.

11

Isn’t Red Hook an InBev subsidiary?

12

they own some of it not all of it, and InBev distributes for them

13

I just think it’s always healthy to remember who is and is not competition against BMC. When people start regarding Red Hook et al as members of the craft beer industry it always sends a little shiver of anger up my spine. Yes, they are producing beer. But, when you’re even partially owned by a company like that… I don’t know, it makes it very difficult for me to regard your efforts and product with anything but contempt if you’re going to try and market yourself as micro.

14

I think the worst part is that when one gets bought out by BMC their quality and flavor diminish rapidly. I bet you ask any true diehard Redhook fan and they will admit that it “changed.”. I noticed this with Kona I also noticed changes to their descripter ingredients.

15

Yeah, they removed all the acetaldehyde and learned how to brew.

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Yeah, they removed all the acetaldehyde and learned how to brew.[/quote]
:roll:

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Yeah, they removed all the acetaldehyde and learned how to brew.[/quote]
:roll: [/quote]

LOL…how very true.

18

I dont see that…You hear it all the time but mostly bs

19

I dont see that…You hear it all the time but mostly bs[/quote]

I don’t know… hear a LOT of people complaining about the taste of Bass (also A&B) now that its brewed in USA. I have also heard many grumblings about the way Goose Island is heading.

20

I dont see that…You hear it all the time but mostly bs[/quote]

I don’t know… hear a LOT of people complaining about the taste of Bass (also A&B) now that its brewed in USA. I have also heard many grumblings about the way Goose Island is heading.[/quote]

The typical oh I hate large corporation bs…