Onederbrew™ One Step Home Brewing

I disagree with Mr. Nate, this thread isn't moronic - it's educational. It's a HOW TO on HOW NOT TO market your product.

Step 1. Create a product using your own capital, blood, sweat and tears.
Step 2. Produce a painfully misguided, and unintentionally hilarious marketing video.
Step 3. Attempt damage control with equally misguided and hilarious posts on two of the top homebrew boards. Bonus points if they are identical!
Step 4. Sell a million units anyway, because if history has taught us anything it's that people love cheap low quality alternatives to expensive high quality products.
Step 5. Give it all back because your product cracks and spills a gallon of scalding water over some poor 18 year old kid.
Step 6. Destitute and broke, wander the land like Kwai Chang Caine armed with only your skill in brewing and a plastic bowl.
Step 7. Have RDWHAHB chiseled on your tombstone.

a cruel world microwaved my dreams

/end of thread

This post is fuking hilarious!

That tombstones great!!!

He's not the king for nothing. Color me skeptical, knowing what it takes just to make reasonably good beer, I can't see this making anything but a good starter. That being said, it actually may be handy for that, as long as it's cheaper than a flask and a jug.

Ok, so here it goes. A product like this got me into researching homebrewing. The Mr. Beer kit was praised so much and I was told how great the beer was from people I know. That I watched many hours of video on You Tube and visited all kinds of sites online to do research on the hobby. But...! Doing this brought me here to you all and your wisdom and knowledge along with other ways to get involved in the hobby. I have to say that I was a bit intimidated at first and unsure of myself. I went and visited a few LHBS and bit the bullet and bought a plastic basic kit and extract kit with specialty grains. No Mr Beer kit for me! That was my decision though. If not for these "easy homebrew kits" I might have never looked at getting into this hobby. My goal is to get to the AG level and brew some really good beer. So anyways I'm not saying yeah or ney to this product. Just as I was reading through the posts and all the negativity I thought that heck if it brings someone in well what the heck. So go on Onederbrew with your bad self and get more people into the game. Same with Mr. Beer and the others like it. My brew could even turn out like crap but thats on me and whatever I did wrong!
Once again thanks forum members for sharing your knowledge and experience!

OK, I hate to keep this going, but I will.

23 years ago I was given a small, cheap (bad quality) homebrew kit and basic instructions. The beer tasted aweful and I wondered why people would spend their money on this sh!t and it turned me off of homebrew for 20 years. 3 years ago I found out that a new friend of mine was a homebrewer with 8 beers on tap. He invited me to TAFTBD and I was able to see his process and taste 8 wonderful beers. That got me started back into "real" homebrewing with "real" gear (no, it doesn't cost multiple thousands of dollars) and "real" ingredients. 3 years into it now and my beers have gone from good to wonderful.

The moral of the story? Don't sell crappy products that make sh!tty beer, it just turns people off from homebrewing and gives us brewers a bad name.

Now, having said all that, who is going to buy this product and give us a homebrewers perspective on it? I vote tubercle!

I would, but it seems to me like there's more proselytizing than there is tangible product.

KING_SIZE's post

Oh SNap!!!

If not for these "easy homebrew kits" I might have never looked at getting into this hobby.

Right, I don't think anyone would argue that it's useful in that sense. But if you tried to market Mr Beer kits on homebrew forums I think you would get exactly this kind of good-natured ribbing. Just like if you went on a car forum to talk up your buddy's Geo Metro.

If not for these "easy homebrew kits" I might have never looked at getting into this hobby.

Right, I don't think anyone would argue that it's useful in that sense. But if you tried to market Mr Beer kits on homebrew forums I think you would get exactly this kind of good-natured ribbing. Just like if you went on a car forum to talk up your buddy's Geo Metro.

These types of kits are a wash. It turns as many people onto homebrewing as it does turn them off. Some will know they can make better, some will think this is what homebrewing tastes like and never brew again.

I still challenge the Onederbrew to submit ANY style to a bjcp competition.

I got a Mr. Beer years ago...It totally turned me off to homebrewing...just saying...

One thing that keeps coming up is this idea of "good beer"

I believe that there are different levels of "good beer", and that our judgment can be clouded based upon our experiences, or lack thereof. For example, when I first got into drinking beer, I really thought that Grain Belt out of a clear glass bottle was AWESOME, followed by Honey Weiss. Fortunately, a friend of mine was into craft beer, and got me turned on to beer that was actually good, not just thought to be good due to lack of experiance.

I think people should have the right to just drink whatever they want. That said, I think that the advice of many brewers on this forum should be heeded when it comes to quantifying good beer, simply because they have much more experiance with beer brewing and drinking....because frankly, I am going to trust someone's opinion when they have had more than just BMC and PBR.

Just my opinion of course.

I wonder why the user pulled the video from YouTube...

We pulled the video because we wanted to put up a better one. That one will be pulled when we do a better one yet. Here is the current video. http://www.youtube.com/watch?v=07_sXc6nkng

We also made a more informative video telling what the Onederbrew™ can do. http://www.youtube.com/watch?v=OPdrWT_jI-U

We have brewers who develop recipes for brewers in Wisconsin remark that it would be a great product for experimenting with new recipe's so you don't waste 5 gallons of beer, and all the time of making something that is undrinkable. We aren't claiming to be master brewers, but once the product is done, we are willing to give a way a couple if someone wanted to give it a try and see what they could do with it.

Brewing with the Onederbrew™ doesn't have to be done the way we showed it, it can be done other ways also. You can leave it open, and do all-grain beers or add hops to the mix as you brew. It doesn't have to be with pre-hopped malt.

This isn't meant to replace all of your current brewing equipment, it can be a tool to help with developing experimental recipes.

We tried the other easy brewing devices that were out there, but for a beginner, there are many steps that you can mess up your batch on, especially if you don't do it exactly right. We feel this is better than those products because it is a lot harder to mess up your batch of beer.

...and do all-grain beers or add hops to the mix as you brew. It doesn't have to be with pre-hopped malt...

Well how do the AA get isomerized for bitterness? I really don't want to boil anything in plastic for 60 min. They way you phrase things, it looks like you are saying that this tool would be good for test batches in order to see how a recipe will turn out. Frankly, that what I have 1 gal and 3 gal carboys for. That way, I can use all of my other equipment, and have a good idea how the recipe will scale up as I am using the same techniques, etc. Just saying...