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Maillard Malts - what's that?

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larsenj

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Post Mon Dec 09, 2013 8:40 pm

Maillard Malts - what's that?

Anyone know what "Maillard Malts" is? It seems like our host site is using it now, but I'm not really sure what it is...

From our host site:
"Maillard Malts™ are processed in not just small, but tiny batches of only 15 lbs at a time. Each batch is individually inspected and hand bagged."


So does this mean that someone else is bagging their 1-lb bags of grain?
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deliusism1

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Post Mon Dec 09, 2013 9:06 pm

Re: Maillard Malts - what's that?

larsenj wrote:Anyone know what "Maillard Malts" is? It seems like our host site is using it now, but I'm not really sure what it is...

From our host site:
"Maillard Malts™ are processed in not just small, but tiny batches of only 15 lbs at a time. Each batch is individually inspected and hand bagged."


So does this mean that someone else is bagging their 1-lb bags of grain?


Good question. NB did the same thing on their website that they did in their most recent paper catalog- they put a big page for Maillard Malts, then failed to list any information whatsoever about what they offer or their prices. I just sent NB a feedback message about that. Hopefully they'll fix that problem quickly.
Give me ambiguity, or give me something else!
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BrewingRover

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Post Tue Dec 10, 2013 6:25 am

Re: Maillard Malts - what's that?

There's this copy on one page I found through Google
"Maillard Malts is proud to carry products from Briess Malt and Ingredient Co, in Chilton Wisconsin."
http://www.northernbrewer.com/shop/brew ... -malt.html

Google also tells me that Maillard Malts is a newly registered trademark by Northern Brewer that hasn't received final approval
http://trademarks.justia.com/861/10/mai ... 10708.html
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deliusism1

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Post Wed Dec 11, 2013 1:26 am

Re: Maillard Malts - what's that?

BrewingRover wrote:There's this copy on one page I found through Google
"Maillard Malts is proud to carry products from Briess Malt and Ingredient Co, in Chilton Wisconsin."
http://www.northernbrewer.com/shop/brew ... -malt.html

Google also tells me that Maillard Malts is a newly registered trademark by Northern Brewer that hasn't received final approval
http://trademarks.justia.com/861/10/mai ... 10708.html


I have to wonder why they would go to the trouble of advertising it if it wasn't ready for sale. Wouldn't they just waste a lot of advertising dollars and look really stupid if it fell through?
Give me ambiguity, or give me something else!
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mattnaik

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Post Wed Dec 11, 2013 7:29 am

Re: Maillard Malts - what's that?

deliusism1 wrote:
BrewingRover wrote:There's this copy on one page I found through Google
"Maillard Malts is proud to carry products from Briess Malt and Ingredient Co, in Chilton Wisconsin."
http://www.northernbrewer.com/shop/brew ... -malt.html

Google also tells me that Maillard Malts is a newly registered trademark by Northern Brewer that hasn't received final approval
http://trademarks.justia.com/861/10/mai ... 10708.html


I have to wonder why they would go to the trouble of advertising it if it wasn't ready for sale. Wouldn't they just waste a lot of advertising dollars and look really stupid if it fell through?


My most recent order just came through today with a bag of Maillard malts (Belgian Special B). I ordered 2 lb bags of crushed malt. One was their standard ziplock bag and the other was Maillard malts. Maybe they plan on replacing all their malts eventually with this?
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deliusism1

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Joined: Mon Nov 04, 2013 8:36 pm

Post Wed Dec 11, 2013 10:30 pm

Re: Maillard Malts - what's that?

mattnaik wrote:
deliusism1 wrote:
BrewingRover wrote:There's this copy on one page I found through Google
"Maillard Malts is proud to carry products from Briess Malt and Ingredient Co, in Chilton Wisconsin."
http://www.northernbrewer.com/shop/brew ... -malt.html

Google also tells me that Maillard Malts is a newly registered trademark by Northern Brewer that hasn't received final approval
http://trademarks.justia.com/861/10/mai ... 10708.html


I have to wonder why they would go to the trouble of advertising it if it wasn't ready for sale. Wouldn't they just waste a lot of advertising dollars and look really stupid if it fell through?


My most recent order just came through today with a bag of Maillard malts (Belgian Special B). I ordered 2 lb bags of crushed malt. One was their standard ziplock bag and the other was Maillard malts. Maybe they plan on replacing all their malts eventually with this?


Interesting. I don't know what to make of that. Didn't the website specify a maltster on the grain you ordered, or did it just say something like "Belgian Special B" malt?
Give me ambiguity, or give me something else!
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kcbeersnob

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Post Thu Dec 12, 2013 7:00 am

Re: Maillard Malts - what's that?

Confusing customers is always a great business move. Way to go NB. :roll:

deliusism1 wrote:Interesting. I don't know what to make of that. Didn't the website specify a maltster on the grain you ordered, or did it just say something like "Belgian Special B" malt?

NB stopped naming the maltster for most of their malts a year or two ago. This is one of the reasons I've gone elsewhere for most of my grain purchases.
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beerme11

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Post Thu Dec 12, 2013 9:33 am

Re: Maillard Malts - what's that?

kcbeersnob wrote:Confusing customers is always a great business move. Way to go NB. :roll:

deliusism1 wrote:Interesting. I don't know what to make of that. Didn't the website specify a maltster on the grain you ordered, or did it just say something like "Belgian Special B" malt?

NB stopped naming the maltster for most of their malts a year or two ago. This is one of the reasons I've gone elsewhere for most of my grain purchases.



I've asked them and they've given me the current maltster but I think I'm going to start going else where also, its a pain. I've been loyal to NB because that's who I started with but I'm more and more questioning why.

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