Great ideas folks! Kviek strains (dry or liquid) should be recommended to novices, that is the “default” strain for most ale kits. The more traditional strains we’re all used to should be recommended for those with temperature control or as seasonally appropriate.
And just so we’re not up-selling temp control too hard, I would like to see kit’s descriptions acknowledge the fact that the quality of the beer comes from staying in the selected strain’s “recommended” range.* That is, US-05 at 65°F isn’t necessarily “better” than Hot Head at 80°F. That said, US-05 at 80°F is going to make a shit beer when you’re warm in July, while during winter, when your basement is 60°F US-05 is absolutely the better choice.
*and yes, I know some strains do really shine when pushed outside of their recommended zone, but first we learn the rules, then we learn that some rules can be broken, and then we learn to throw out the rules.