New Castle brown ale

[sneezles61]

Picked up a 6-er... It has changed... I look over the label to find Lagunitas is brewing it... It doesn't have the familiar hint of brown sugar in the background ... It's not a bad beer... Just different now.. Sneezles61

[dannyboy58]

Yea Heineken was brewing it for the US then decided to "reimagine" it for some reason when they bought Lagunitas.

https://www.brewbound.com/news/lagunitas-begins-brewing-newcastle-brown-ale

That's a pretty iconic beer...not sure why you choose to F with it...

[voltron]

Now I'm intrigued; might have to pick up a six pack. I don't think I've had Newcastle in over 12 years or so.

[loopie_beer]

Because big brewers make money by logistics and massive buying power. For example, they may be buying C60 at pennies for a pound. So if the recipe calls for using C80 they are going to rework that recipe for C60, rather than buying it at more per pound.
I love it when a brewery gets bought up and they say they won’t mess with the beer. BS. That’s how they make money.

[sneezles61]

It's a shame to mess up a good product because of gaining one more penny... I'll call that greed... And Greed will destroy a company.. I don't understand why you can't keep the signature product the same, and just ride with it...
Greed sucks. Sneezles61

[squeegeethree]

"In 2000, the beer was renamed "Newcastle Brown" with the "Ale" being removed from the front label. This change, only in the UK, was due to market research claiming that the term "ale" was outdated and costing the company sales in the youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales."

I have't had Newcastle in years, I guess since I started brewing, there is just so much good local stuff to consume now

[sneezles61]

But it was/is an iconic brew.... Heck, it was my gateway brew to brewing. Sneezles61

[squeegeethree]

No argument here, definitely one of the finer ales available most places.