Shorts?!?! Crap!
yeah I know. Now 20 percent owned by foreign leviathan Heineken, and like Lagunitas, at first it was 20 percent or so, then quickly 50%. Hey I know lets put it in light green bottles!
I was in Michigan this past weekend and supported the many small independents. No more Huma Lupa Licious, Soft Parade, etc for me.(Iâm sure they couldnât care less, cue laughter)(all the way to the bank)
Careful with Shortâs⌠Lagunitaâs has a 20% stake in them. Not thrilled about it, but for the moment itâs a minority stake. Not that I buy much of their stuff regardless, but itâs a push for me to buy even less.
Havenât seen any press yet about them increasing their stake to 50%.
Regarding Lagunitas(Heinken)buying an interest in Shortâs, I donât buy their claim that Lagunitas was the genesis of the sale. That put a sanitary spin on it for the xenophobic craft fans(like me).
To be clear, it is currently 19.99% Lagunitas/Heineken. I was making the point that like Lagunitas, the Shortâs percentage will likely increase once weâve all moved on to b*tch about other buyouts.
Iâve yet to have a Shortâs brew that I thought was better than about a 20 out of 50.
I think Michigan has many breweries that are as good or better. I will say I made it to Bellaire once(Shortâs Brewery); that place was printing money!
I did like Huma Lupa LiciousâŚ
About 5 or 6 years ago I really liked Shortâs beers. The last few years, I think they kept trying to one-up themselves in the weirdness department, and more and more I found their beers to be coming up âshortâ (womp womp). And now they just seem to be chasing trends.
No thanks, there are too many other good breweries to support.
The smaller the better⌠The big giant has a very course waffle print on his shoes and just canât seem to get the small 3 barrel peeps⌠Thats where Iâll be hiding⌠Sneezles61