Yeah, I get that. I rarely go to local festivals here in Florida anymore. Getting to try a lot of Michigan beers while on vacation however.....But to enjoy them it's the same as every night on the town. Drink water(lots) during, go with friends, eat throughout, pace yourself, talk to the brewers/staff(if they're not proxies(I hate that)). Take in the acts and great swag......and arrange transportation home.
The Traverse City festival is only about a third the size of what this one appears to be. I've done that one twice. Last time they had a Led Zep cover band that was awesome.....we're feeling pretty good and then I hear this band down the way start up with the opening salvo of the Immigrant Song ....priceless.